With Chuck Woolery as host and Mike Lawrence as announcer, the show had contestants (all female) who solved Hangman-style puzzles, but their winnings were determined by a vertical mechanical Wheel stopped by Woolery. The first pilot, taped in September 1973, put more emphasis on shopping for prizes at the behest of NBC boss Lin Bolen, who had commissioned the pilot to boost network daytime ratings among women 18-34.
' You are at the Shopper's Bazaar! And now, here is the host of the Shopper's Bazaar: Chuck Woolery!'
